Case Study > Salesforce

How AiSynapTech Helped an Insurance Provider Streamline Claim Management and Boost Customer Loyalty with Salesforce Financial Services Cloud Customization 

Introduction

In the fast-paced insurance industry, efficient claim management is essential for maintaining customer satisfaction and operational efficiency. A leading insurance provider was struggling with manual claim intake and tracking, which resulted in delayed claim resolutions and poor customer experiences. To overcome this challenge, they partnered with AiSynapTech to implement a customized Salesforce Financial Services Cloud solution that automated and streamlined their claims process. 

The Problem

Manual claim management processes were slowing down operations, leading to customer dissatisfaction and higher churn rates. The client’s claims department faced multiple inefficiencies: 

Manual claim intake and data entry:

Claims were being processed manually, leading to delays and human errors.

Lack of visibility:

There was little tracking and oversight of the claims process, making it difficult to measure performance or identify bottlenecks.

Slow response times:

Claim assignments and resolutions took longer than expected, causing frustration for customers.

Inconsistent customer communication:

Without automation, communication with customers was fragmented and reactive, rather than proactive.

Our Approach

AiSynapTech tackled these challenges by customizing Salesforce Financial Services Cloud to automate key aspects of the claims process. We implemented a multi-step strategy that focused on automation, data visibility, and enhanced communication channels: 

Automation of claim intake:

Claims were automatically captured and categorized into the system, reducing the need for manual data entry.

Assignment workflows:

Automated workflows assigned claims to the appropriate team members based on predefined criteria.

Tracking and reporting:

Real-time tracking and reporting were implemented to improve visibility into the claims process.

Customer communication:

Automated alerts and updates ensured that customers were kept informed at every stage of their claim.

Customizations and integrations:

We tailored the Salesforce Financial Services Cloud to fit the client’s specific needs, integrating with their existing systems and processes.

The Solution

AiSynapTech implemented a fully automated claim intake, assignment, and tracking system within Salesforce Financial Services Cloud. The solution included: 

Automated claim capture:

Claims entered the system directly through multiple channels, reducing manual entry and errors.

Intelligent claim assignment:

Claims were routed to the right team members based on their expertise, ensuring faster resolution times.

Real-time tracking and reporting:

The client could monitor each claim’s progress through customized dashboards, enhancing operational efficiency.

Customer communication management:

Automated messages kept customers updated on claim status and expected timelines.

Scalable and customizable workflows:

The solution was designed to scale as the client’s business grew, with future enhancements available as needed.

The Results

KPI

Before AiSynapTech 

After AiSynapTech 

Improvement 

Claim Resolution Time 

10 days on average 

5.4 days on average 

46% faster 

Customer Loyalty 

70% 

90% 

29% improvement 

Claim Processing Efficiency 

60% of claims automated 

95% of claims automated 

35% improvement 

The implementation of AiSynapTech’s solution led to significant improvements in operational efficiency and customer satisfaction. The automation of key claim management processes resulted in faster claim resolutions and a more consistent customer experience. Here are the key metrics of success.

The solution delivered substantial gains in operational efficiency, with a notable improvement in customer satisfaction and loyalty. 

Client Feedback

“Our partnership with AiSynapTech transformed how we manage claims. The automation has not only reduced claim resolution times but also significantly improved customer satisfaction. The custom Salesforce solution gave us the tools to stay ahead of customer expectations. We couldn’t be more pleased with the results.” — Client’s Head of Claims Department 

Looking for similar results?

Talk to our Salesforce consultants today. Explore how AiSynapTech’s tailored Salesforce solutions can revolutionize your claim management and customer experience.

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