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In the fast-paced world of real estate, staying ahead of customer engagement is critical. One real estate company faced a significant challenge: their mobile promotions were yielding low engagement rates, which limited their ability to reach potential buyers effectively. They needed a solution to capture the attention of active buyers on mobile platforms and drive more project inquiries.
Despite significant investments in mobile marketing, the client was struggling with underwhelming engagement on their SMS and push notification campaigns. Low engagement meant fewer leads, reduced visibility for new projects, and an overall sluggish sales cycle.
Low mobile engagement
Mobile campaigns were failing to engage potential buyers, leading to low interaction rates.
Insufficient mobile interactions resulted in fewer inquiries, reducing overall sales.
A solution that could engage users more effectively through their preferred communication channel—mobile.
To tackle the low engagement problem, AiSynapTech leveraged Salesforce Marketing Cloud’s Mobile Studio to create a custom solution that would send targeted SMS and push notifications to active buyers. This approach would ensure that customers received timely, relevant updates that encouraged them to take action. The goal was to increase engagement with these buyers and ultimately drive more project inquiries.
Tailored SMS and push notifications based on user behavior.
Leveraged Salesforce Marketing Cloud’s Mobile Studio for seamless integration.
Focused on engaging active buyers who were already showing interest.
Automated messaging to reach buyers at the right time with personalized offers.
Enabled scalability to handle growing customer data and engagement needs.
AiSynapTech designed and implemented a Salesforce Marketing Cloud Mobile Studio integration that featured targeted SMS and push notification campaigns. These campaigns were personalized based on the customer’s previous interactions with the client’s website and mobile app. With real-time analytics, we ensured the messages were timely and relevant, helping drive engagement and increase project inquiries.
Deployed targeted SMS and push notifications via Salesforce Marketing Cloud.
Content was personalized based on user behavior to ensure relevance.
Integrated real-time tracking to monitor and optimize campaign effectiveness.
Promoted new real estate projects and offers to active buyers.
Built on Salesforce’s ecosystem to ensure smooth, continuous performance.
KPI
Before AiSynapTech
After AiSynapTech
Improvement
Mobile Engagement
15%
42%
+27%
Project Inquiries
500 inquiries/month
600 inquiries/month
+20%
Lead Conversion
8%
10%
+2%
The solution led to a dramatic improvement in the client’s mobile engagement, significantly surpassing previous performance. Here’s how the results measured up:
The integration not only boosted mobile engagement by 42% but also led to a 20% increase in project inquiries. This increase in inquiries translated into a higher volume of qualified leads and a more streamlined sales process.
“The integration of Salesforce Marketing Cloud’s Mobile Studio, thanks to AiSynapTech, has truly transformed how we engage with buyers. The results speak for themselves—more inquiries, higher engagement, and an overall improvement in our sales pipeline. AiSynapTech delivered exactly what we needed to enhance our mobile promotions.” – Client Representative, Real Estate Company
