Case Study > Salesforce

How AiSynapTech Helped a Financial Services Leader Boost Win Rates by 28% with Salesforce Sales Cloud Customization 

Introduction

In the highly competitive financial services sector, consistent and predictable sales processes are critical to success. One leading firm was struggling with inconsistent practices across teams, leading to missed opportunities and unreliable forecasts. They turned to AiSynapTech to help streamline their operations and drive stronger results with Salesforce Sales Cloud customization.

The Problem

Despite a robust Salesforce setup, the client faced inefficiencies due to fragmented sales processes. Every team had its own way of managing opportunities, leading to chaos, lost deals, and poor visibility into pipeline health. 

Inconsistent Opportunity Management

Sales stages varied across teams, creating confusion.

Forecasting Challenges

Lack of standardization made accurate sales predictions nearly impossible.

Missed Revenue Opportunities

Deals fell through cracks due to poorly defined sales workflows.

Low CRM Adoption

Sales teams often bypassed Salesforce due to cumbersome processes.

Limited Reporting Insights

Disjointed data limited leadership’s ability to make strategic decisions.

Our Approach

AiSynapTech’s Salesforce experts conducted a comprehensive discovery session, aligning sales goals with platform capabilities. The strategy was built around standardizing processes, automating workflows, and enabling better forecasting. 

Stakeholder Workshops

Engaged teams to understand unique challenges and requirements.

Process Mapping

Created a unified sales process blueprint reflecting best practices.

Custom Opportunity Stages

Developed tailored stages specific to the financial services lifecycle.

CPQ Workflow Integration

Automated quoting and pricing to remove manual errors.

Training and Enablement

Conducted sessions to drive CRM adoption and consistent use.

The Solution

AiSynapTech rolled out a highly customized Salesforce Sales Cloud environment that not only standardized opportunity management but also fully integrated CPQ workflows for faster, more accurate quoting. 

Custom Opportunity Stages

Introduced a five-stage standardized sales pipeline.

Automated Approvals

Built-in CPQ approvals minimized deal delays.

Quote-to-Contract Workflows

Automated the path from quote generation to contract finalization.

Real-time Forecasting

Enhanced reporting dashboards for predictive insights

User-Centric Design

Optimized UI for ease of use, driving higher CRM engagement.

The Results

KPI

Before AiSynapTech 

After AiSynapTech 

Improvement 

Win Rate 

42%

70%

+28%

Forecast Accuracy 

61%

80%

+19% 

Sales Cycle Duration 

90 Days

65 Days 

-27% 

Standardized workflows and automation significantly increased sales productivity, accuracy, and predictability.

Client Feedback

AiSynapTech transformed the way we use Salesforce. Their team didn’t just customize a platform; they helped us reimagine our sales process. We saw immediate improvements in our win rates and forecasting capabilities. The partnership has been a game-changer for our revenue growth.” 
— VP of Sales Operations, Financial Services Firm 

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