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A leading logistics company was facing significant customer dissatisfaction due to outdated mobile app functionality. Their logistics tracking system, vital to daily operations, failed to meet customer expectations, particularly in mobile usability and real-time tracking. This problem was exacerbated by increasing demands for a more efficient, responsive app to streamline logistics tracking. AiSynapTech was approached to help modernize the app and deliver a more user-friendly, reliable experience.
Outdated logistics tracking apps were causing a serious pain point for customers who struggled with slow, unresponsive features.
Poor User Experience: Navigation was cumbersome, leading to frustration.
Navigation was cumbersome, leading to frustration.
Outdated system architecture caused delays in real-time tracking updates.
Customers found it difficult to use the app effectively on their devices.
Negative feedback regarding app usability and customer service impacts.
AiSynapTech used its expertise in Salesforce solutions to address these challenges by overhauling the logistics app, focusing on its mobile responsiveness and streamlining the tracking system.
Redesigned app architecture for improved performance.
Used Salesforce tools to automate tracking and ensure timely updates.
Prioritized mobile-first design for easy navigation.
Leveraged Salesforce cloud capabilities for real-time data synchronization.
Provided continuous support and updates to ensure app performance.
AiSynapTech revamped the logistics tracking app, focusing on mobile responsiveness and optimized performance. They utilized AppExchange customization and Salesforce tools to automate backend operations, improve mobile experiences, and enhance real-time updates.
Improved responsiveness to match modern user expectations.
Reduced delays by automating data flow via Salesforce.
Simplified navigation for a more intuitive experience.
Automated notifications and alerts for timely updates.
Offered 24/7 support to handle any post-deployment issues.
KPI
Before AiSynapTech
After AiSynapTech
Improvement
Mobile App Usage
20% of users engaged
41% increase in usage
+21% increase
Customer Satisfaction
60% satisfaction score
25% higher satisfaction
+25% increase
Real-Time Tracking
Delayed updates
Real-time tracking
100% improvement
App Usability
Complex, hard to use
Seamless, mobile-optimized
50% improvement
By overhauling the app, AiSynapTech’s solution provided a seamless, real-time tracking experience for users, leading to a measurable improvement in both mobile app engagement and customer satisfaction.
“Working with AiSynapTech has completely transformed our mobile app experience. The improved mobile responsiveness has made a significant difference in how our customers interact with our services. We’ve seen a marked increase in both app usage and customer satisfaction
—something we hadn’t imagined possible before.”
