Case Study > Salesforce

How AiSynapTech Helped an E-commerce Brand Boost Customer Satisfaction by 33% with Salesforce Service Cloud 

Introduction

In today’s competitive e-commerce landscape, customer support delays can tarnish brand reputation quickly. One growing e-commerce brand faced rising negative reviews due to slow response times. They needed a smarter, faster support system—and that’s where AiSynapTech stepped in. 

The Problem

The client’s customer support team was overwhelmed with incoming queries, leading to frequent delays, frustrated customers, and a growing pile of poor reviews. Key Pain Points: 

High Ticket Backlog:

Customer tickets remained unresolved for days.

Manual Response Overload:

Support agents spent excessive time on repetitive tasks.

Low Customer Satisfaction Scores:

CSAT ratings were consistently under industry benchmarks.

Negative Online Reviews:

Public dissatisfaction hurt brand reputation and sales.

Lack of Omni-channel Presence:

Customers had no consistent support experience across channels.

Our Approach

AiSynapTech crafted a tailored Salesforce Service Cloud deployment plan to optimize support workflows and enhance customer experiences across all channels. Strategic Steps: 

Comprehensive Needs Assessment:

Mapped the client's customer service workflows.

Salesforce Service Cloud Integration:

Centralized support operations into a unified platform.

Chatbot Deployment:

Automated routine queries and FAQs to ease agent load.

Omni-channel Enablement:

Connected email, social media, and live chat for seamless support.

Agent Training & Optimization:

Empowered staff with new tools and best practices.

The Solution

AiSynapTech delivered a robust, omni-channel Service Cloud environment enhanced with AI-powered chatbots, driving faster resolutions and happier customers. Solution Highlights: 

Unified Support Console:

Agents managed all interactions from a single dashboard.

Intelligent Routing:

Cases were automatically assigned based on agent skills and workload.

24/7 Chatbot Availability:

Automated answers for common customer queries, instantly.

Real-time Reporting & Insights:

Managers tracked KPIs and agent performance live.

Scalable Infrastructure:

The solution easily adapted to growing customer volumes.

The Results

KPI

Before AiSynapTech 

After AiSynapTech 

Improvement 

Average Ticket Resolution Time 

48 hours 

26 hours 

45% faster 

Customer Satisfaction (CSAT) 

67% 

89% 

33% increase 

Support Agent Productivity 

70 tickets/week 

110 tickets/week 

57% boost 

Through the deployment of Salesforce Service Cloud and intelligent automation, AiSynapTech helped the client dramatically accelerate support operations and significantly enhance customer satisfaction.

Client Feedback

“Partnering with AiSynapTech was a game-changer. The new system cut our response times in half and delighted our customers. Their Salesforce expertise made the transition smooth and effective. We’re now confidently scaling up, knowing our support operations are future-proof.” 

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