Introduction

In today’s fast-paced manufacturing industry, companies are under constant pressure to deliver fast, accurate quotes to stay competitive. For one prominent manufacturer, the existing quoting system was creating significant bottlenecks. The company struggled with complex product configurations that led to delays and hindered deal closures. This is where AiSynapTech’s expertise in Salesforce CPQ (Configure, Price, Quote) came into play, dramatically improving their quoting process. 

The Problem

Like many manufacturers, the company had a wide range of customizable products, which made the quoting process complex and time-consuming. Sales teams faced delays in generating accurate quotes, as they had to manually configure each product option, which often led to mistakes and inconsistencies. Key Points of the Problem: 

Complex product configurations created delays.

Sales teams spent excessive time preparing quotes manually.

Errors in pricing or configurations were common.

Slow quotes impacted customer satisfaction and sales efficiency.

Deal closure rates were lower than expected due to inefficiencies in the sales process.

Our Approach

AiSynapTech approached the challenge by leveraging Salesforce CPQ’s guided selling and rules-based configuration features. The solution was designed to streamline the product configuration process, allowing sales teams to quickly generate accurate quotes based on customer preferences. The integration was seamless, and the solution was tailored to meet the manufacturer’s specific needs. Key Points of Our Approach: 

Salesforce CPQ Implementation optimized the sales process.

Guided selling tools were set up for simplified product selection.

Rules-based configuration ensured accurate pricing and configurations.

User-friendly interface reduced training time for sales teams.

Seamless integration with existing CRM systems.

The Solution

AiSynapTech’s solution automated the quoting process with Salesforce CPQ, enabling the sales team to quickly configure complex products using predefined rules. With guided selling, sales reps could effortlessly walk through the product options, eliminating guesswork. This not only sped up the quoting process but also improved quote accuracy. As a result, the company saw faster deal closures and an overall increase in sales efficiency. Key Points of the Solution: 

Automated quoting system was introduced using Salesforce CPQ.

Guided selling enabled easier product configuration for sales reps.

Price and configuration rules ensured accurate and consistent quotes.

Integration with Salesforce CRM ensured a seamless user experience.

Faster quote generation led to quicker customer responses and decision-making.

The Results

KPI

Before AiSynapTech 

After AiSynapTech 

Improvement 

Quote Generation Speed 

Average 10 hours 

5.5 hours 

45% Faster 

Deal Closure Rate 

18% 

24% 

32% Higher 

Manual Errors in Quotes 

Frequent 

Rare 

Significant Reduction 

The solution delivered clear and measurable results that contributed to operational efficiency, a faster sales cycle, and higher customer satisfaction. 

Client Feedback

“Thanks to AiSynapTech’s Salesforce CPQ implementation, our quoting process is now 45% faster, and our sales closures have increased by over 30%. The integration was smooth, and the entire sales team has adapted quickly to the new system. We’re now able to focus more on closing deals and less on manual tasks.” 
Sales Director, Manufacturing Company 

Looking for similar results?

Talk to our Salesforce consultants today and discover how we can help optimize your sales process with Salesforce CPQ.

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