Case Study > Salesforce

How AiSynapTech Helped an Educational Institution Boost Alumni Engagement by 62% with Salesforce Experience Cloud 

Introduction

For many educational institutions, alumni are more than just former students—they are vital community members, donors, and brand ambassadors. Yet, one institution struggled to maintain strong alumni ties due to an outdated and clunky portal. Recognizing the need for change, they partnered with AiSynapTech to modernize their approach and foster a thriving alumni network. 

The Problem

An aging alumni portal was limiting engagement, leading to missed opportunities for community building and fundraising.

The client’s alumni platform was outdated, non-mobile responsive, and difficult to navigate, leading to disengagement and low donation levels. Key Pain Points: 

Non-mobile Friendly:

Alumni could not access the portal easily via smartphones or tablets.

Poor User Experience:

Complex navigation discouraged interaction.

Low Engagement Rates:

Only a small fraction of alumni were active participants.

Limited Personalization:

The portal offered generic content, not tailored updates or communications.

Donation Decline:

A cumbersome donation process deterred contributions.

Our Approach

AiSynapTech designed a forward-thinking strategy centered on Salesforce Experience Cloud to transform alumni engagement.

Our approach focused on building a responsive, user-centric portal tailored to alumni needs, backed by Salesforce’s powerful Experience Cloud features. 

Discovery Workshop:

Deep-dive sessions to understand alumni needs and institution goals.

Mobile-First Design:

Prioritized seamless mobile access and optimized UI/UX.

Personalized Journeys:

Implemented segmentation for targeted content delivery.

Easy Donation Workflows:

Streamlined the donation process to remove friction.

Analytics Integration:

Embedded reporting tools to track alumni behavior and portal performance.

The Solution

AiSynapTech deployed a mobile-first, fully customized Salesforce Experience Cloud alumni community portal.

The new portal became a one-stop, intuitive hub where alumni could connect, stay updated, and easily contribute to their alma mater’s growth. Key Solution Features: 

Responsive Design:

Full functionality across mobile, tablet, and desktop.

Custom Dashboards:

Personalized dashboards based on user profiles.

Integrated Donation Modules:

Secure, one-click donation capabilities.

Social Community Features:

Forums, event RSVPs, and networking tools.

Automated Communications:

Targeted emails and notifications based on alumni activity.

The Results

KPI

Before AiSynapTech 

After AiSynapTech 

Improvement 

Alumni Engagement Rate 

28% 

90% 

62% Boost 

Donation Conversion Rate 

12% 

47% 

35% Increase 

Portal Load Time 

8 seconds 

2.5 seconds 

69% Faster 

The new alumni portal drove significant engagement and fundraising gains within the first six months.

Client Feedback

AiSynapTech truly understood our vision. Their Salesforce expertise helped us create an alumni community that’s vibrant, intuitive, and impactful. We’ve seen a massive uplift in engagement and donations—all thanks to their incredible work!” 
— Director of Alumni Relations, [Institution Name] 

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